Blogging in 2020 feels like I’m going back in time.

I remember back in 2008 when I first discovered fashion blogs, and it felt like something so personal and new. Without knowing it at the time and before it was a ‘thing’, I was 100% influenced by the OG fashion bloggers of that era – Rumi Neely (my absolute fave) back when she was known as Fashion Toast, Betty from Le Blog de Betty, Carolina Engman of Fashion Squad to name a few.

I miss coming home after school and logging into Bloglovin’ to catch up on all the blogs that I was following at the time. Back before sponsored posts, before it felt like bloggers sacrificed their authenticity to showcase products they had been sent for free but otherwise might not have worn or used.

Back when blog titles were song lyrics or quotes that had nothing to do with the post other than giving it a certain tone or vibe. Before the obsessive need to ensure everything is search engine optimised. But posting anything and everything like a scrapbook.

What has happened to all those blogs now? They’re almost all defunct. Instagram took over the blogosphere and it seemed like a picture + caption + tags were enough to cultivate something worth seeing. And real blogs fell by the wayside.

Don’t get me wrong. I know that Instagram also takes a lot of work and effort, especially with all the algorithm changes. But Instagram never felt as personal as blogs do. The time it takes to set up a blog, getting the aesthetics of it just right. It’s the equivalent of all the assumptions you make about a person in the first seconds of looking at them.

Anyway, I don’t even know what I’m trying to say here. I miss the old type of fashion bloggers? I think that having something that is your own corner of the internet is stronger than having an Instagram profile? I might pick up my blog again?

Who knows.

Images from Fashion Toast… thanks for the trip down memory lane.


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